We helped Sam Weinger drive sales for his B2B Video Production Company using cold email outreach.
Okay, this is exactly how this came about… (it’s a good story – listen up!)
Sam Weigner had a pretty big problem.
His business, a B2B video production company (Industry Video) was having a hard time getting new clients.
Now, Sam is pretty smart guy – he was trying to do cold email himself, joined “networking” groups, and tried many other things to get some new clients through the door.
But nothing, and I mean NOTHING, was working well.
The worst part? Sam was actually really good at what he does.
Here is some of his work if you want to check it out.
So, long story short – Sam needed to figure out a way to generate some leads for his business.
At that very moment, Sam makes a 1000 IQ move – he reaches out to Infinite Bookings to run his cold email for him.
And the GREAT news, we were able to help him. And we still are helping him!
Let me run you through the process of how we brought Industry Video paying clients by sending cold emails.
Step 1: Create email sending infrastructure.
We set up cold email accounts for Industry Video. With the goal of sending 600 cold emails per day, we set up 20 cold email sending accounts.
This means that we were sending roughly 30 cold emails every day from each account, which is a safe metric that we go by to make sure our accounts aren’t detected and sent to the dreaded spam folder.
Once we had the email accounts created, we had to connect them to an automated cold email sending tool. We use Smartlead.ai for this.
If you are not sure which cold email-sending tool is best for you, here is a breakdown that will help you determine which one you should go with.
So, now we have cold email sending accounts connected to our sending tool. We can now start “warming them up” and making sure that they are primed for the volume they will soon take on. (in 2 weeks)
Step 2: Propagate lead lists of decision-makers.
Now, we need to understand who we are looking to get in touch with.
This includes asking yourself questions like:
Who takes care of the service I provide?
What type of companies need my service?
Where are they located?
…and much, much more.
We take that information and run to our databases to find as many qualified decision-makers as possible within Sam’s ICP (Ideal Client Profile)
Now, for niches such as e-commerce, software, etc. there are huge databases that allow you to make granular (very segmented) lead lists quite easily.
The thing is, there aren’t databases like that for the B2B manufacturing niche, so we had to go another way.
We created a detailed look-a-like list using the search filters within Apollo.io and exported the contact information.
Some of the keywords we used to get a list of these manufacturing companies is electronic(s) manufacturing, semiconductor manufacturing, electronic parts manufacturer, and many other similar ones.
Using the “exclude keyword” filter on Apollo also got rid of a bunch of the companies that didn’t fit directly into the ideal client profile.
This is also the point in which we filtered out for employee count, location and job titles.
More specifically, we were looking for sales managers, business development managers, and other similar positions.
It looked something like this once we exported it.