How to do cold email (the only guide you need)

Compared to other client acquisition channels, cold email is the most obvious option that you can go with, if you haven’t already.

It is the only a plausible option that allows you to reach thousands of decision makers at companies that are directly within your ICP without learning a whole new ad platform, spending thousands on courses/software, and wasting hours of your time trying to re-invent the wheel.

You just have to do what works, and I’m here to tell you – COLD EMAIL WORKS.

It works hilariously well, actually. If you do it correctly. 

This is the most in-depth & honest cold email guide that you’ll see in 2024.

Before we begin, it’s worth mentioning that you can watch the 89-minute overview of this whole process here: (for the people who don’t like reading)